Who We Are

Allow us to introduce ourselves.

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Kay Lee
Founder – Airbrush Makeup Artist

Born and raised in Los Angeles, California, Kay Lee has been immersed in a lifestyle of fashion, beauty, and of course, the celebrity buzz her entire life. Her love for makeup artistry started at a very young age, and was strengthened with formal education and training at one of the most prestigious makeup artistry academies in Los Angeles.

As Kay’s professional portfolio quickly started growing, she put in motion a simple idea and founded Kayana Beauty Trends in 2006, a company providing red carpet quality makeup, hair, and spray tanning services. Kay’s big breakthrough was publication in Inside Fitness Magazine’s first Hot and Fit 100 issue, and it undoubtedly wasn’t the only issue. In addition to her work contributing to Inside Fitness Mag and every one of it’s Hot and Fit 100 issues, Kay’s work continues to be seen in publications such as Oxygen, Maximum Fitness, Physique Mag, Urban Male Magazine (UMM), and most recently the television show, Canada’s Got Talent.

As a Certified Makeup Artistry Instructor at some of the top schools in Toronto, Kay’s method of teaching has had a significant influence on today’s aspiring makeup artists. She teaches her students to do what makes sense and simplify so they can save their energy for what’s really important – the artistry of makeup.

While Kay continues to expand her passion as well as skills and experience, there is nothing more rewarding to her than to make others feel their best. “Unlike most things in life, beauty isn’t something you have to see to believe – you must believe it to see it. My goal is to make every woman (and some men) a believer,” she says, smiling.

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Natasha Waterman
Hair Artist

With well over 10 years of professional hairdressing experience, Natasha Waterman specializes in custom hair design, styling, extensions, and most importantly, hair care first. Being a native to Toronto has given her the skill set and diversity of working with clients of many different ethnic groups and creating individuality that shines through an everyday hairstyle. Whether it’s classy, trendy, a mix of the two, or even something she’s never even seen or heard of, Natasha continues to rise to the challenge.

Natasha was part of the team on the set of MTV’s TV show “The Hills” and personal stylist to FC player Dwayne De Rosario – just to name a couple of highlights in her impressive list of career experiences. While Natasha is no stranger to the celebrity lifestyle, she always makes time to do what she finds one of the most rewarding – Bridal Hairstyling. “It’s the most important day in a bride’s life, and just to be a part of that is an honor,” she says.

It has been since 2009 with Natasha on the team mastering her craft at Kayana Beauty Trends. She continues to push the boundaries of modern hair design to expand her artistic ability. Her work truly speaks for itself while her growing experience motivates her to meet each and every client’s desire every time.

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Donna Marie
Airbrush Makeup & Hair Artist

Being blessed as an artist at birth, applying makeup and creating hairstyles came naturally to Donna Marie. Surrounded by a family of talent, she embraced her gift by training at some of the top makeup artistry and hairstyling workshops in Toronto. She’s fresh, trendy, and fashion savvy, and these qualities are represented in spades through her work.

While Donna specializes in Bridal Makeup Artistry and Hairstyling, her work can be seen in all genres. Since being a part of Kayana Beauty Trends, she has had the opportunity to expand her already advanced skill sets to an even higher scale. Donna’s constant attention to detail and meticulous work is a strength that’s proven to give her the advantage she’s acquired over the years.

Even in her very busy work schedule, Donna manages to find time to be the wife of her loving and supportive husband and mother to their three beautiful children. “Somehow, some way, I find the time for everything that’s important to me, because that’s what’s important to me,” she says. Donna’s continued drive to be the best at what she does inspires all of her clients and those working around her. Never quitting until her clients are completely satisfied is a pledge she lives by on a daily basis.

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Jazmin Veliov
Airbrush Makeup & Hair Artist

Makeup has been a passion for Jazmin Veliov ever since she was a little girl playing with her grandmother and mother’s cosmetics, viewing every face as a canvas in which that passion is shown to the fullest. In 2008, she graduated top of her class and with honours from the world renowned Blanche Macdonald’s Makeup Masters Diploma Program. Falling in love with the fashion scene and fast paced vibe of the city, Toronto has been blessed with her talents as she made a significant move in 2010 from Vancouver, British Columbia.

Jazmin’s attention to detail, outstanding skillsets, enthusiasm and professionalism has helped build her reputation, creating strong bonds with photographers, models and fellow artists. Her passion for artistry and the ability to bring out the best feature in each and every person all the while catering to each client’s need and level of comfort with makeup, has her in high demand by fashionistas and girls next door alike. Jazmin’s work can be seen in fashion editorials: T&M, Fashion Institute and 12 Magazine – just to name a few, look books for clothing lines such as Allison Wonderland and Henkaa, fashion segments for CityTV and Holt Renfrew as well as teaching and hosting various seminars and events at MAC Cosmetics.

Constantly being open to learning, looking all around for inspiration and pushing herself farther than she ever thought possible has always been Jazmin’s attitude as she continues to perfect her skills while whipping up red carpet quality worthy glam here at Kayana Beauty Trends. “We should always strive to better ourselves and our skills – I am always grateful to learn from my fellow artists and together we can truly build a ‘beauty-ful’ empire,” she says with a smile.

Jazmin Veliov

Christina S.R.
Spray Tan Tech & Media/Artist Assist

All of her life, Christina S.R. has been surrounded by much hands on employment hat has helped her develop and receive exposure in the beauty industry as she completed her Media Communications degree program to further her ambition as a journalist.

As a Certified Spray Tan Technician at Kayana Beauty Trends, Christina is also broadening her horizons and continuing to further her knowledge with assisting in various Social Media Communications, Digital Imaging, and the practical art of makeup and hair itself.

Christina’s charismatic qualities allow her to reach for her goals with a smile and looks forward to seeing herself grow in many various aspects with Kayana Beauty Trends. She views herself as a successful business journalist in a few short years and becoming a scholar in the fields she is currently gaining experience in.

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Riva Chu
Hair Stylist

Unlike most other artists, Riva Chu did not pursue hairstyling as a career – hairstyling pursued her. What started out as simply just a hobby in 2010 has progressed into undeniable natural talent for this Certified Holistic Nutritionist. Needless to say, this talent stems from her dedicated belief that beauty starts from within, nutrition and hairstyling alike.

Between photoshoots, weddings, and special events, Riva’s growing list of dedicated clientele speaks for her continually improving skill sets. Listening, creating, and accommodating are placed highest on her list as she strives to provide hairstyles that uniquely translates the beauty within each and every individual client. Whether it’s a never before seen hairdo or one straight out of a magazine, the experience with Riva always remains one of a kind every time.

“I don’t go looking for inspiration, it is everywhere around me, it is every day I wake up, no matter what it is I may be doing,” she says. Every day is an experience for Riva, as she continues to refresh her ideas and keep current with new trends. As part of Kayana Beauty Trends, she looks forward to inspire while being inspired, learning from like-minds, and contributing to the team with her own artistic flare of course.

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Julia Im
Makeup Artist

Being formally nurtured and trained in visual arts since she was a little girl, it’s no wonder Julia Im is naturally talented every time there’s a pencil or a brush in her hand. With a stacked background in fine arts and fashion design, the art of makeup is no stranger at all to Julia as she simply has the ‘artistic touch.’

Since joining Kayana Beauty Trends, Julia has had the opportunity to be creative and glam up wedding parties, fitness competitors, and those who simply want to look their best for a special event. She works to improve on emphasizing and enhancing her clients’ natural beauty, approaching each individual with compassionate care and an eye for detail.

“No matter how many detours life has thrown at me, I always find myself loving to do anything creative,” Julia says as she continues to pursue her passion for the arts. Makeup Artistry is one of the many skillsets Julia possesses and aims to perfect as part of the team here at Kayana Beauty Trends.

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